In April 1985, Coca-Cola held a buzzy New York City press conference to unveil the new recipe for the drink, confirming rumors that the company was changing its signature product for the first time in nearly 100 years. In this Jphoto, cans of New Coke and Coca-Cola Classic are on display during a news conference in Atlanta. The brand has to be careful not to stumble again today. Enough shoppers balked at the new recipe that Pepsi brought the aspartame version back the following year.īut when it comes to product missteps, nothing comes close to New Coke. (PEP) learned that in 2015, when it removed aspartame from its Diet Pepsi formula in response to consumer complaints about the ingredient. And it can be difficult to predict what people actually want. But when they make changes, they run the risk of upsetting loyal customers and chasing them away from the brand. They have to keep up with consumer trends and stay ahead of the competition. (KO) have to walk a fine line when it comes to their signature products. The last option should make Coke shudder and remind the company of an infamous period in its history: The 1985 New Coke debacle. Or maybe you hate it so much that you vow never to buy another Coke Zero again. Maybe you prefer the old one, but you don’t really care. The company is rolling out across the United States a new version of the beverage designed to taste more like regular Coke. If you’ve had a sip of Coke Zero Sugar recently and thought that it tastes a little different, you’re not crazy.
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